I want to go to the top of a really tall building, take a leak, finish, zip up, and then have my pee hit the ground. I want my entire pee to be airborne. Man I love beer.
Buzzwords...just let 'em roll
I was forced to take part in an "Innovation Workshop" yesterday, which is precisely the sort of thing that kept me out of the white-collar workforce until recently. To keep myself awake and out of trouble, I kept a list of the empty marketing/business buzzwords used. Although the list is not comprehensive, it should provide a reasonably accurate representation of the experience.
Yes, this is my way of spreading the misery. I am so ashamed of myself.leverage
sunset (v.) - used at least 30 times
stakeholders (used at least 12 times)
unique selling proposition
complex adaptive system
contributing vision (n.)
return on engagement
extension of core
innovation council (members will be issued a gavel and ceremonial robes, presumably)
rapid business planning
social network analysis tools
calibrate our expectations
core intellectual assets
My kindness was quickly repaid by Miz Restraint. She had to go to the doctor to seek relief for her allergies, and I was generous enough to add to her already miserable existence by sharing the list, along with a cursory "how did it go?" inquiry. Her reply?
That's difficult to say without metrics with which we can calibrate our expectations. The physician provided robust and cross-functional strategic assets, which, unfortunately, will not verticalize me into multiple dimensions, so the upside potential is limited. In addition, since Freddie's Pharmacopoeia has the distributing responsibility, I've yet to implement this complex adaptive system. However, after I have sunset myself with a g&t or two, I'm hoping for a contributing vision.
And my work here is done.